"The 7th edition of the International Soccer Expo is held for the 1st time in the United Arab Emirates and will provide Fifa with a more than welcome opportunity to bring to a wider audience of specialists its dual mission to improve the game and take it to the world," stated Sepp Blatter, FIFA President.

The SoccerEx is a sole international networking opportunity for the Football Business Community. ' The leading fooball clubs and associations of the world with the most interested entrepreneurs and tycoons we have a complete assembly that is dedicated to the future & prosperity of our profession and have the full attention of the worlds' media" quoted Tony Martin, Soccer Ex chairman at the opening conference today.

It is In this spirit that Kaizer Chiefs decided to showcase its brand at the Expo this year & its is the only Southern African club to be present.

The Expo kicked-off today with an opening press conference where the likes of Roy Hodgson, UAEFA head coach & former Inter Milan & Blackburn Rovers coach, the president of the AFC President Mohamed Bin Hamman and the Fifa President, Joseph S. Blatter. The Expo will also host interesting conferences on the football industry & business opportunities.

Kaizer Chiefs is represented by Kaizer Motaung, Jason Raine, Jessica Motaung & Vivian Casaletti. The Chiefs stand has so far being visited by representatives of many clubs, federations & agencys and has proven to be a very good opportunity for the brand.

In line with its vision in becoming a global brand the Kaizer Chiefs stand at this years SoccerEx in Dubai is one step closer in achieving it.