Posted in News on Mar 18, 2004.
The club chairman, Mr Kaizer Motaung is thrilled at the opportunity for the club to have its own sports drink on the market together with its partner Energade.
"We are pleased that some of our partners manufacture products relevant to the needs of our players and supporters and as such we welcome this endeavor by Energade.
"This initiative represents yet another milestone for the club as it breaches all market divides and will make the Kaizer Chiefs brand accessible to all South Africans. Moreover this represents a perfect opportunity for Energade to make inroads in our large supporter fan-base in terms of market penetration and brand association.
"I have full confidence in the success of the product and I trust that the consumers out there will also find it nourishing and palatable to drink. This product will go a long way to take its rightful place in the market as an ideal sports drink of choice," says Motaung.
Energade Cocopine will be available in store from March 2004 for a limited period only and is only available in a 500ml ready to drink bottle with push pull cap. This will open new opportunities for the 14 million Kaizer Chiefs supporter base to interact with the brand.
"Energade has had an association with Kaizer Chiefs since 2002 and we are very excited that we will be launching this Kaizer Chiefs Cocopine variant.
"We are sure that the Kaizer Chiefs players and general soccer supporters in South Africa will support this initiative and we look forward to allowing the brand the opportunity to interact with all South Africans,” says Hylton Cowie Marketing Director for Bromor Foods.
For further information contact:
Energade Kaizer Chiefs
Corne Grobler Putco Mafani
Tel: 011-879-3355 Tel: 082-991-0977
corne.grobler@csplc.com putco@kaizerchiefs.com
