The ceremony held at the plush summer place complex in Johannesburg, saw the Amakhosi’s technical sponsor Nike being a finalist for the coolest brand. Nike are seventh in SA's favourite brands.

Other sponsors such as Standard Bank, Discovery and Vodacom (third in SA's favourite brands) won awards in their respective divisions. South African Airways won the award for the best domestic airline and narrowly lost out on the best international airline from South Africa.

Other notable mentions for the Amakhosi is the fact that Chiefs have been covered in the 2005 Encyclopaedia of brands and branding in South Africa, as being one of the big brands in the country.

The overall winner of the coolest brand went to soft drinks company Coca-Cola - sponsors of the Coca-Cola Cup of which the Amakhosi have won three and been in all of the tournaments final game since inception in 2001. Coca-Cola were followed by Nike as the coolest brand in the country. Kaizer Chiefs are proud to be associated with such prestigious companies.