On Mandela Day in 2023, Toyota South Africa Motors (TSAM) proudly launched the Heart on Sleeve initiative in collaboration with Kaizer Chiefs. Heart on Sleeve extends the partnership between the two entities, transforming the sleeve sponsorship into a tangible expression of community support.

This initiative also aims to uplift local non-profit organisations that are dedicated to making a positive difference through South Africa's shared passions: sport and mobility. During its first year, local organisations such as the Alex Royal Tigers and the Zola Sports Facility in Gauteng were selected as beneficiaries. They were provided with full soccer kits and essential equipment, alongside maintenance and coaching clinics.

Building on the momentum of the highly anticipated inaugural Toyota Cup, the initiative extended its reach to Bloemfontein. Vice President of Marketing at TSAM, Glenn Crompton emphasises that this initiative consistently reflects dedication to the far-reaching effects of sponsorships.

“We select our sponsorships based on their potential to profoundly impact our communities. After successful initiatives in Gauteng, we are pleased to see this impact extend to Bloemfontein,” says Crompton.

Aligned with TSAM’s dedication to bolstering mobility, the Heart on Sleeve initiative found a collaborator in the Jean Webber Home for Persons with Severe Physical Disabilities. Managed by the Association of and for Persons with Disabilities Free State (APD), this facility offers crucial accommodation and support to adults facing severe physical disabilities.

Founded in 1976 by disability activist Jean Webber, the Jean Webber Home offers a lifeline to its 37 residents, who live independent lives under the attentive care of personal assistants. This partnership aims to bring much-needed support and resources to the residents and staff of the home, enhancing their quality of life and ensuring they remain integrated within the community.

The day comprised of TSAM and Kaizer Chiefs fulfilling the needs of the home. These included the installation of a brand-new JoJo tank, two computers, uniform for the caregivers, groceries and a goodie bag for the residents.

Nthabiseng Molongoana, Provincial Director of APD, said “We appreciate the Heart on Sleeve initiative by Kaizer Chiefs and TSAM in assisting the organisation to transform the lives of persons with severe disabilities. We hope that this will serve as an example to ensure that the human rights of persons with disabilities are upheld in South Africa.”

Jessica Motaung, Marketing Director of Kaizer Chiefs, expressed her enthusiasm for the Heart on Sleeve initiative, stating, “The event itself was an amazing exhibition for us as a Club and our sponsor, Toyota, but perhaps the greatest win comes in the form of life-changing support for such an important cause. As ever, we are proud to work hand-in-hand with Toyota and the Mangaung Metro Municipality as we keep giving back to our communities, especially those in need.”

For Crompton, “There is no greater commitment to mobility than enhancing the lives of individuals with disabilities, and we look forward to continuing making a positive contribution to our communities,” he concluded.Top of Form

The Toyota Cup is scheduled to take place at Toyota Stadium in Bloemfontein on Sunday, July 28, 2024, from 12:30 featuring a main fixture between Kaizer Chiefs and Young Africans Sports Club at 15:30. Bottom of Form

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